Social Media Marketing & Management
Instagram is where it’s at! Visually stunning images, telling stories with reels. Highlighting posts and reels in Stories. Hashtags for niche markets and locations. Yes, video, (Reels) are huge utilizing your images. It all works together to increase visibility and engagement which then leads to more sales!
Facebook business pages: creating social-proof that you are a viable business by consistently posting about how GREAT you are! How people need your product or service. Showing that you are the solution to the problem. And don’t forget the power of groups.
LinkedIn: are you there showing your expertise and experience with videos and informational posts?
Pinterest: great for exposing your business to new potential customers. Visually appealing and so are your products so show them what you’ve got whether it’s a physical kit, book/ebook, or service. Oh, and it’s a powerful search engine that drives traffic to your website.
Google Business Profile: if your market is local then your listing is super powerful for your business. Your listing appears in Google Places, Google Local, and Google Search (68% of people contact a business directly from search results. 93% of local searches now feature Google Business Profiles.) You can post (like a blog), people can ask questions (which anyone can answer publicly), messaging (think of Facebook Messenger – but by Google), customers can book appointments directly on the profile, and call you from the search result.
Spend more time on your business, servicing more clients? Offer your clients a consistent presence on four (6) social media platforms?
Have custom copy AND images/video/min-vids? Subcontract the engagement with followers?
A sub-contracted team member that understands and performs exquisite daily social media.
“Kim creates amazing graphics. Especially when geared towards educational information. She is reliable and great to work with. She takes direction well and I highly recommend her.”
Amanda Weinraub | AmandaKayTheVA.com
“Kim has been overseeing our social media marketing and images for so many years now that The Burnout Queens cannot say enough about the quality of her work. She is always right at the top of the curve on the newest image presentations, she translates all our words of inspiration into beautifully creative images and videos that we are so pleased with. Without Kim’s knowledge and guidance our social media presentation would be woefully lacking in a professional style. She listens, translates, creates and produces a high calibre of work that keeps The Burnout Queens reaching a larger and larger interested audience. Thank you Kim, we love you for this.”
Dr Toby Silverton & Dr Bev McLagan (aka The Burnout Queens) | TheBurnoutQueens.com
Sub-contractor. Former virtual assistant, online business manager, and freelancer with thirty+ years of experience in administrative support, sales, marketing, and event planning various industries…construction, banking, real estate, mortgage, retail, and law. I was one of the first graduates of AssistU at the beginning of the virtual “home based business” trend. I started this business to have more flexibility and freedom, little realizing the impact I would have on others…virtually.
Celebrating 22 years in virtual business marketing for travel and bridal professionals, coaches of all kinds, psychotherapists, chiropractors, bed & breakfasts, health & wellness professionals, food products, organizers, and social media managers who have received amazing results.
Loving history, antiques and restoring old houses are passions but the delight in technology makes these things possible. Very soon I can see myself in a beach community while old man winter rages back in Missouri.
$700 per month
“Working with Kim has been a great experience. Her ability to learn the essence and style of my brand gave her the ability to create stunning and beautiful designs that reflect what we are all about. She is rare as a designer because she listens, creates and then is grounded enough to allow you the brand creator to make adjustments. The finished efforts are always spot on. She’s been an invaluable part of our team and marketing initiatives.”
Liz Christoffersen | Luxepreneur.com
Your site is very feminine. Can you do masculine, gender neutral, as well as feminine?
Of course! I presently work with chiropractors whose clientele are both male & female, and a wellness center providing neurofeedback to male & female adults as well as children.
What if there’s a mistake or my client doesn’t like the post/meme/graphic?
If I catch it then I immediately make a correction, things like grammar, spelling, links, etc. If the client doesn’t care for the post then I will remove from repurposing cycle and replace. Client likes and dislikes, preferences, are a part of the intake process.
Do you have a portfolio?
You betcha! All the images on this page as well as my main website KimMcDaniels.com are images created by me. Upon request, I can point you towards client social media profiles where I have created their social media marketing.
Where do you get your images?
Lots of places including Canva and HauteStock.co! All are copyright free or CC0 licensed, free for personal and commercial use. No attribution required.
Who do you use for scheduling?
My favorite is Loomly.com but a FREE favorite is Buffer.com. In the past I’ve also used Hootsuite.
“Posting on social media for me can be kind of dicey at times and very time consuming. I am so thankful to Kim for the posts that she creates for my business. She finds engaging videos or creates her own. She locates fascinating research based articles, then with great skill pairs the information down to a few stimulating statements. Having her on my team and assisting me in getting my business in front of people daily has been invaluable to my success. I can always depend on her to post on my pages twice a day seldom repeating old posts. She always provides me the opportunity to preview and approve every post and if wording does need to be altered, she is faithful to carry out my request without even a comment. I really appreciate that she respects my desires and my core beliefs that often show through, so tho I may not have created the posts, they represent an idea I can support. I appreciate Kim’s knowledge and expertise in keeping up with the latest trends and ways people are more efficiently reached to maximize time, effort and money. Hiring Kim to handle my social media, has been a great step forward for me in my business. I look forward to many more years of working together. Thank you, Kim for all your hard work and for often going above and beyond.”
Brenda Van Fleet RN, BSN, BCN | DirectedWellnessCenter.com
$700 per month
“Kim is exceptional! From our dessert clubs, cultural themes, and special events, Kim took what was uniquely our business, and brought it to the public. Before Kim we were hit and miss on social media, and as we became busier, we just needed a creative voice. From the first day, people became engaged with the interesting and thoughtful posts that highlighted our business. She really knows her stuff! We highly recommend Kim McDaniels!!”
Kim Morgan, owner & author | Woodstock Inn B&B